How do we define the different audience types?

Mass followers are accounts with...

• less than 4000 followers  
• more than 1500 profiles that they are following

--> these accounts try to increase their own number of followers by following a big number of other Instagram accounts.

Suspicious accounts are...

•  bought via certain services in order to increase the number of for likes, comments and followers

--> In most cases, these accounts are bots.

Influencers

• Instagram Accounts with more than 4000 followers. 

Real People 

• Instagram accounts which are genuine i.e. have a profile picture
• the ratio between followers and following is adequate
• the number of posts is adequate etc.