How do we calculate the KPI's for the influencers?

When calculating the KPI's such as reach, impressions, etc. , we look at the influencer's activity in the last 30 days, since we aim to show the most recent performance indicators for each influencer. This also means that if an influencer only published Instagram stories in the last 30 days and no Instagram posts, the KPI's will be lower since stories in generall reach fewer followers. 

In general, our data is from the first 48 hours after publication, since this is the period with the most organic reach. 

The KPI's shown below the profile picture (shown in the picture below) display the KPI's for the best performing post in that period.

The KPI's shown underneath the performance timeline on the insight screen of the influencer represent the average KPI's for the period.