How does the audience filter work?

The audience filter allows you to find relevant influencers based on their followers. To be precise, their followers' age, gender and heritage.

Simply select one or more of the filters and set a minimum and maximum percentage as shown in the video.

 

Example:

You look for an influencer with a high share of young, male adults in the Netherlands as followers. Therefore, you select male as gender and set the controller to 70%-100%. As an age group, you select 18-24 and set the minimum to 50%. As a country, you select the Netherlands and move the controller to 50%-80%. Now the system will only find influencers that fulfill your audience requirements. You can of course also combine the audience filter with any of the other filters.