What is the difference between the different reports?

Name of the report	Included module	Purpose & Use
Segmentation report	Performance KPI’s Influencer’s Overview Topics Drill-down Industries Drill-down	The segmentation report gives you a great insight into the influencers and which topics or industries they operate in.
Exposure report	Mention timeline Exposure KPI’s Platform reach Best Performance Exposures	The exposure report gives you an excellent overview of the overall exposure of the campaign on different platforms. The focus here is on the content and when it was published. On top, it also shows you the best performing posts.
Performance report	Performance timeline Performance KPI’s Market Drill-down Mention Timeline Best Performance Influencers	With the Performance report, you can easily find out how well your campaign performed based on the number of the reach, impressions and engagement over a certain period. Plus, you can see who the best performing influencer was.
Insights report	Channel Opportunities Average Benchmark Performance	The Insights report is an indicator of your KPI's compared to the industry.