What is Impact?

The impact is the engagement divided by reach. This gives you an idea of how many of the total amount of unique visitors actually engage with a specific post. It can help to easier determine the quality of a given post.

Example:

Influencer x has published a post with a reach of 1000 and an engagement score of 500. This would result in an impact score of 50%.

Note:

In general, an impact score of 65% or above is considered good for a post. For a story, an impact score of 7% is above average. The lower impact score for stories is due to the limited options of engagement for a story (only direct message and/or swipe up).

When looking at the overall impact score of an influencer, you need to consider the distribution between published posts and stories. The more stories the influencers has published, the lower the impact rate due to the lower impact score of stories.